People on the Memorial Union Terrace with "175" projected on the side of a building behind them

Welcome to University Marketing.

We’re the central marketing hub at UW–Madison, advancing the brand and campus’s big ideas.

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We steward the UW brand to strengthen a world-class standing.

Our UW brand website provides official university logos, fonts, colors, and other free downloads. And with your feedback, we’re always adding new resources for campus.