University of Wisconsin–Madison



Brand and Visual Identity Guidelines
The dos and don’ts.

Editorial Style Guide
This reference has points of style specific to UW–Madison.

Campus Policies and Guidelines
The Office of University Relations has extensive help on using and preparing materials, from university advertising policies to web accessibility.

Trademark Licensing
The Office of Trademark Licensing has all the information you need about using the University of Wisconsin-Madison indicia (logos, names and marks) for products, promotions, and advertising.


University Communications Photo Library
Thousands of digital images are available for use. Browse by topic or photo captions.

Business Cards and Stationery
Purchase UW–Madison business cards and stationery through DoIT’s Digital Publishing and Print Service’s online order form.

Branded Items for Purchase
Name badges, certificates, and note cards with envelopes.

Campus Peers

Campus Communicator Groups
There are several communities of interest for campus staff involved in communication and marketing areas. They are places to share ideas, timely information and best practices with colleagues who have similar responsibilities in their schools, colleges, departments and programs.

Campus Designers
This email list facilitates discussion among members of the UW design community and occasionally hosts guest speakers.

UW WordPress Community of Practice
A place for collaboration among the WordPress users community on campus.

UW Social Media Group
#UWSocial is a group of communicators from schools, colleges and departments across campus dedicated to sharing great social media content and resources for the UW–Madison community and beyond. Request to join the Facebook group.