Fostering Random Collisions

The Challenge To brand and introduce an uncommon, transdisciplinary research institute to campus, the state and beyond. Background WID is not your average research institute.

From the Ground Up

The Challenge Introduce a new campus unit and launch materials to support parents and families of UW–Madison students. Background The Parent Program was launched in…

Branding for Better Business

The Challenge To brand the university resource for the state’s business and industry communities, stressing the fast-paced, results-oriented needs of the business world. Background The…