University of Wisconsin–Madison

Portfolio

Homo Naledi Research Discovery

UMark collaborated with University Communications to create the Homo Naledi web presence for the world-wide press announcement of this historic anthropological discovery.

Admissions Postcard Packet

The Office of Admissions and Recruitment welcomes newly enrolled students with a postcard packet of iconic campus images.

Admissions Reach Brochure

University Marketing was charged with developing a recruitment brochure for prospective students.

On Wisconsin Magazine

We collaborated with the Wisconsin Alumni Association on a cross-platform redesign of On Wisconsin online. We wanted more ways to tell stories using a greater variety of storytelling techniques, and a contemporary feel.

GLBRC logo

The Great Lakes Bioenergy Research Center (GLBRC) logo reflects its mission to perform the basic research that generates the technology to convert biomass to advanced biofuels.

Commencement Website

The responsive website for Commencement allows people from around the world to share in the excitement of graduation day.

University of Wisconsin–Madison Homepage

Following an iterative web design process, the University’s homepage relaunch includes targeted messaging and compelling campus news stories.

UW–Madison News

We redesigned the UW News website using a clean, responsive Wordpress theme to better showcase university news and events across desktop and mobile platforms.

Waisman Center Brochure

A die-cut fundraising piece celebrating the Waisman Center's 40th anniversary.

UW Arboretum Website

UMark helped streamline this comprehensive site, utilizing plug-ins and interactive forms to improve functionality and to create a design that reflects the Arboretum’s natural beauty.

Recruitment Folder

This trifold, soft-touch folder is one of a series of recruitment publications designed for the Office of Admissions and Recruitment.

UW Second-tier Logo

UMark will provide a customized suite of the official UW logo for all academic and core university departments, free of charge.

Infographic for On Wisconsin Magazine, Summer 2016 Issue

The On Wisconsin design team creates bold infographics to tell the UW story in energetic and unexpected ways.

Bascom W Banners

Large-format banner designed for Bascom Hall.

Bucky Banner

University Marketing created this bigger-than-life Bucky banner in support of Homecoming 2014.

University Police Website

Blending the University’s latest brand visuals with the UW Police Department’s existing style resulted in a bright, modern look. 

On Call

A print newsletter for the School of Veterinary Medicine sent to constituents three times per year, including a special 20-page fundraising issue each fall.

Family Weekend 2015 Print Program

Family Weekend lets parents and family see UW through the eyes of a student. University Marketing produced a range of print collateral for the event, including posters, signage, tickets, tote bags, magnets, and the program of activities.

Parent Program e-Newsletter

This e-newsletter is one of a series of products UMark produces for the Parent Program.

Libraries Promotional Book Interior

A page spread from The Libraries, a promotional and fundraising book created for Memorial Library.

Wisconsin Magazine of History, Fall 2015 Cover

UMark designs and produces the Wisconsin Magazine of History using compelling visuals from the Wisconsin Historical Society collection to tell Wisconsin stories.

Go Big Read Poster

A promotional poster for UW–Madison’s common-reading program, Go Big Read.

Wisconsin Magazine of History, Autumn 2015 Spread

University Marketing partners with the Wisconsin Historical Society to produce their quarterly magazine.

Wisconsin Ideas E-Newsletter

Launched in September 2015, the Wisconsin Ideas e-newsletter highlights how people across the state connect with the university and its research mission.

Zolotow Book Series

The annual Charlotte Zolotow Award recognizes outstanding writing in a picture book published in the United States in the preceding year.

UW Extension 4-H Banner

A pole banner created as part of a suite of marketing materials for UW Extension's 4H program.

Working at UW Website and E-Newsletter

Working at UW serves as an all-in-one destination for UW employees. University Marketing developed a responsive website and weekly e-newsletter that combine relevant news, events, and employee resources in an easy-to-navigate format.

Wisconsin Institute for Discovery Website

WID's responsive website is the cornerstone of Umark's communication strategy for a unique and forward-looking research organization.

Parent Program Website

The Parent Program’s website, available in English, Spanish and Chinese, is the centerpiece of the university’s effort to engage and support UW students’ families.

UW WordPress Themes

The UW WordPress Themes offer built-in UW–Madison identity, colors and type, headers, menus and footers, plus options for designing rich page layouts for a large variety of content types.

L&S Newsletters

UMark partnered with the College of Letters & Science and the Wisconsin Alumni Association to create a consistent visual identity and develop best practices for producing L&S newsletters.

Parallel Press Books

This series of Parallel Press chapbooks features original UMark cover illustrations.

On Wisconsin Magazine, Spring 2016 Cover

UMark partners with the Wisconsin Alumni Association to design and produce the quarterly On Wisconsin: a 68-page, 8½ x 11 magazine with a circulation of approximately 340,000.

Budget in Brief

To simplify comprehension of UW–Madison’s $2.9 billion annual budget, UMark assisted the Chancellor’s Office in creating this concise compendium to visually display the university’s key financial activities.

On Wisconsin Magazine, Summer 2016 Spread

On Wisconsin conveys important research, campus news and achievements visually through bold photography and contemporary layouts and typography.

Geology Museum Banner

Banner created to identify and draw attention to the Geology Museum.