University of Wisconsin–Madison

Case Studies

Communication plans work best when they operate on multiple levels, using all forms of potential contact to reach target audiences. Read our in-depth stories on how we helped specific campus units develop and achieve their goals through integrating marketing strategies that are data-driven and audience-focused.

Photo of people participating in Wisconsin Institute for Discovery

Fostering Random Collisions

Branding and a strong content strategy plan helped promote WID as an experimental “greenhouse” that nourishes hybrid approaches to science.

The iconic Parent Program

From the Ground Up

Through award-winning publications, special events, and a robust communications plan, the Parent Program helps more than 29,000 parents and families stay connected to the university.

The UW–Madison crest, as applied to The Office of Corporate Relations. Office of Corporate Relations

Branding for Better Business

Expanding awareness about the ways UW–Madison can help business and industry tackle their challenges and find solutions.