Communication plans work best when they operate on multiple levels, using all forms of potential contact to reach target audiences. Read our in-depth stories on how we helped specific campus units develop and achieve their goals through integrating marketing strategies that are data-driven and audience-focused.
Wisconsin Institute for Discovery
Fostering Random Collisions
Branding and a strong content strategy plan helped promote WID as an experimental “greenhouse” that nourishes hybrid approaches to science.
Parent Program
From the Ground Up
Through award-winning publications, special events, and a robust communications plan, the Parent Program helps more than 29,000 parents and families stay connected to the university.
Office of Corporate Relations
Branding for Better Business
Expanding awareness about the ways UW–Madison can help business and industry tackle their challenges and find solutions.