University of Wisconsin–Madison

Branded Items for Purchase

Using UW–Madison stationery—such as letterheads, name badges, envelopes, certificates, and business cards—is one of the most effective ways to convey official university business. Both a level of formality and visual consistency are achieved by using approved logos, typefaces, colors, and paper stock.

Faculty and staff members may order components of the stationery system provided that they will be used to conduct official university business.

Business Cards 

Premium Business Card ExamplePremium UW–Madison business card example Full-color UW–Madison business card example

Description: Official UW–Madison business cards. Standard size of 3.5 by 2 inches; various designs available. Business cards for departmental units are also available.

Cost: Variable


Visual guidelines for business cards

Letterhead & Envelopes 

Description: Official UW–Madison letterhead (8.5 by 11 inches) and envelopes (sizes vary). Letterheads and envelopes for departmental units are also available.

Cost: Variable

Contact/order: DoIT Digital Publishing and Printing


Name Badges

UW–Madison name badge example

Description: Magnetic-backed personalized name badges. Measures 3 by 1.5 inches. First line: 18 characters suggested. Second and third lines: 28 characters suggested.

Cost: $17 per badge.

Contact/order: University Marketing. (To order, send your list of names to Barb Berg, 262-0948. Badges take two weeks for delivery.)



UW–Madison certificate samle

Description: Laser-printable parchment paper certificates, featuring a red-foiled “W” crest and black border. Measures 8.5 by 11 inches.

Cost: $2.50 per certificate; discount available for orders of 100 or more.

Contact/order: University Marketing. (To order blank certificates, contact Barb Berg, 262-0948.)


Notecards and Envelopes

UW–Madison notecard sample

Description: Full-color notecards with white matching envelopes, measuring 4 x 5.25 inches, laser-compatible.

Cost: $10 per pack of ten.

Contact/order: University Marketing. (Available for pickup—711 State Street, Suite 200—during business hours. Contact Barb Berg, 262-0948, to have them mailed to you.)