Before downloading any of the following logos, please review the graphic guidelines for web that describe appropriate uses of the logo and its variations. Contact University Marketing if you have any questions about how and when to use the logos.
UW–Madison primary logos
Note: University marks may not be used by non-University entities, or in connection with non-University products or services, without institutional approval. For use of marks on commercial products, such as apparel, approval is granted by the Office of Trademark Licensing. For use of marks on non-commercial but external items, such as non-university Web sites, publications, etc., approvals are granted by the Vice Chancellor for University Relations or designee. See our Use of Marks page for policies and guidelines surrounding the use of UW–Madison logos, images and names.