Welcome to University Marketing.
We’re the central marketing hub at UW–Madison, advancing the brand and campus’s big ideas.
We steward the UW brand to strengthen a world-class standing.
Our UW brand website provides official university logos, fonts, colors, and other free downloads. And with your feedback, we’re always adding new resources for campus.
Graphic elements, icons, and illustrations
From bold patterns and textures to hand-drawn accents and icons, our Design Tool Kit has your creative needs covered.
UW WordPress theme
The UW Theme is a free, branded and standards-compliant WordPress theme available to anyone that has a wisc.edu website.
Inspiration gallery
Need inspiration? You’ve found the right place. This gallery showcases both the power and flexibility of UW–Madison’s brand.