Welcome to the brand and visual identity guidelines for the University of Wisconsin–Madison. These guidelines are designed to assist the university in reaching key audiences with a consistent message. A strong connection to UW–Madison, one of the nation's top public research universities, is the first critical step for establishing credibility with important constituencies. Individual campus units — whether a school or college, a department or center, or an administrative unit or student support program — gain value when connected to the university's brand.
University Marketing within University Relations is charged with promulgating and overseeing these guidelines.
Getting started with the guidelines
- Read more about our visual identity.
- Read about where your unit fits within our brand hierarchy.
- Refer to the print and web standards.
In a hurry? Download the quick guidelines (PDF).